New York Times Talks Soundcloud Rap

The term “Soundcloud Rap” is the most buzzy stamp used to describe a corner in today’s ever evolving culture and music industry lexicon. Whether you find the term to be degrading or descriptive to in regards to how the music is discovered, the one thing undeniable is the fact that these artists are amassing a powerful following just by a simple upload click of a song on the aforementioned platform. Artists like Smokepurpp, Lil’ Peep, XXXtentacion — and even Playboi Carti and Lil Uzi Vert — are just a few of the rulers that consider Soundcloud their kingdom.

Jon Caramanica tackles the subject and it’s ability to survive in the mainstream music climate in his most recent New York Times article.

Also, if you’re looking for more, check out the accompanying NYT podcast, which features David Turner (check out his recent article on the same thing for Rollingstone).

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